Consumers' Characteristics according to Patronage Online Shopping Mall
نویسندگان
چکیده
منابع مشابه
A Typology Of Online Window Shopping Consumers
Consumer online shopping behaviors are well attended in the IS and marketing literature. Yet, there is another group of individuals who spend a lot of time online but do not purchase anything. This online window shopping phenomenon is intriguing to both scholars and marketers yet it is less studied and little understood. Questions such as what the online window shopping consumers do during thei...
متن کاملGAMA-Mall - Shopping in Communities
In this article, we consider market places as social places. Social places provide social presence and interaction. Virtual market places often lack in these social factors. Community support tools, such as chat systems or newsgroups try to fill this gap. We argue that a new architecture is needed that brings together customers with common interests. We propose a combined system called GAMA-Mal...
متن کاملAn Economic Model of the Consumers' Online Shopping Utility and Factors Affecting on Online Shopping
This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects on-line shopping. Three important factors impacting consumer choice of on-line shopping: (1) the online shopping utility (2) the consumers’ perceived product and service risks (Perceived Privacy Protection, Perceived Security Protection etc.) ...
متن کاملdilemma in online shopping how to select online shopping platform
although many scholars had proposed lots research results about online shopping, they are quite vague and hard for enterprisers to practice it. hence, this research observes the online store policies, services, functions, and activities among 17 online shopping platforms in taiwan, china, and hong kong. and, this research (1) finds online stores assessment items by literature review; (2) establ...
متن کاملPerception towards Online Shopping: an Empirical Study of Indian Consumers
Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian consumers’ buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to conver...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Fashion & Textile Research Journal
سال: 2013
ISSN: 1229-2060
DOI: 10.5805/sfti.2013.15.1.046